This postcard advertises Ghirardelli Square in San Francisco. Ghirardelli Square is considered the first successful adaptive reuse project in the country. It has a history that spans more than a century. It is now a specialty retail and dining complex, housing shops and restaurants and is located at the same site where the Ghirardelli Chocolate Company, established by Domenico “Domingo” Ghirardelli, moved in 1893.
The postcard was sent via Air Mail to "Beth" from "Daddy" in 1967. I wonder whether any kids are still receiving postcards from their Daddys--or anyone. One thing is for sure, the postcards wouldn't be sent via Air Mail:
The stamp on this postcard is the 6¢ red Eagle stamp issued on July 12, 1963. Today happens to be "Save the Eagles Day" as well as "National Bittersweet Chocolate Day."Air Mail as a distinct service was effectively ended within the United States on October 10, 1975, however, when all domestic intercity First Class mails began to be transported by air whenever practical and/or expeditious at the normal First Class rate. Domestic Air Mail as a separate class of service (and its rate structure) was formally eliminated by the successor to the Post Office Department, the United States Postal Service (USPS) on May 1, 1977. (source: Wikipedia)